Earlier today I sat down to watch college football. At one point I had to remind myself to stop trying to watch while also doing something else. I’d deliberately worked hard through the week so I could have the free time today to just sit and watch my team play. And yet, here I was …
I don’t watch presidential debates anymore. But back when I did, I noticed something: Nobody ever wins. One side says their candidate won. The other side says their candidate won. When they poll “independent” or “undecided” voters it tends to be a divided room. The debates don’t seem to ever settle anything. When it comes …
Last night my beloved Tampa Bay Rays locked up a playoff spot for the second season in a row. While I celebrate this step in the right direction, I thought it would be a great day to share some email marketing lessons I’ve learned from baseball. Let’s get to it… Show up: The Major League …
Last night I had a strange dream. I was out fishing. Something I haven’t done in real life for at least two years. I had some sort of black rubber worm on my hook. Terrible choice of bait. And after a lazy cast and briefly getting snagged I reeled in to find my bait was …
Earl Nightingale is credited with saying if you look at what the majority of people are doing and do the opposite you’ll probably never go wrong. Yes, there are obvious exceptions to this rule (eating, breathing, etc.)… But it applies more often than you might think. It’s what caused a recent Labor Day headline I …
Recently I looked on in horror as an online business told its list (their most important marketing asset) to shut up and buy their stuff already. Brick-and-mortar businesses couldn’t tell their customers “don’t talk to me!” and expect to make sales… But it happens in E-commerce all the time. Granted, they didn’t literally say “shut …
Let’s talk about what might be the biggest mistake I see online businesses make with their email marketing… Sending emails with 100 different choices. This is on my mind because I just read an email with 19 different links I could click. Nineteen links! The problem with having so many different actions they *could* take, …