Before you go belly up

Thanks to the aftermath of the COVID-19 measures, I suppose this was inevitable…

You can’t shut down the economy as long as most of the country did and think all the businesses could weather the storm and survive.

Sooner or later many owners will face the cold hard reality of needing to close their brick-and-mortar businesses for good.

As I’ve previously noted in my email newsletter, it’s happening in my neck of the woods. An affluent college town with affluent college town customers, and still a popular business is closing for good because traffic and sales fell off a cliff.

Maybe your business is in a similar position. Maybe it’s a matter of days or weeks before you have to close up shop…unless something changes dramatically.

If so, do yourself this one favor:

Before you let your business go belly up…

This enterprise you’ve poured your energy, sweat, tears, and maybe even blood into…

Make sure you’ve done what’s at your disposal to do. That you’ve tried the things you really can try.

Don’t be the football team that still has a chance–slim though it may be–yet refuses to use their timeouts, and lets the opponent bleed the game clock down to all zeroes.

If there’s still a chance you can pull this thing out, use what is at your disposal to use.

Obviously I’m not saying do something illegal or foolish.

But it breaks my heart to see folks losing their livelihoods because they willingly choose not to make the most of the options they had.

Like the business that has an email list, but never bothered to use it effectively…even while their business was gasping for its last breaths. I mean, come on…if your business is suffocating and you still aren’t playing to win with your email marketing…what are you waiting for?!

With a little creativity you can dig deep and think of things that might stir up an interest and a flurry of sales. Maybe even enough to stave off the wolves at the door and keep yourself and your business in the game.

I’ve lost a business before. I know sometimes it’s just too little too late.

But often businesses crumble under the weight of a crisis because they didn’t make better use of things they could have.

If you’re going to go down, go down swinging.

And if that swinging means trying to make email marketing work for you, schedule your free call and let’s talk. Soon. The clock is ticking, and you need to put some points on the board.

To better email,

John